AMIBA article tries to help retailers combat ‘showrooming’

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It’s called “showrooming” when customers are “just looking” but are actually just using your store as their way of seeing and touching a product before price-shopping online. The American Independent Business Alliance compiled this article to help you turn that visitor into a buyer.

The seven tips compiled by AMIBA.

  1. Engage customers
  2. Turn apples into oranges.
  3. Develop cooperative partnerships with other nearby businesses to “bundle” products and/or services and make them unique and convenient.
  4. Train your staff to handle potential “showrooming” scenarios.
  5. Educate your customers and your community about the benefits of doing business locally.
  6. Seek suppliers that demonstrate their long-term interest in your business.
  7. Embrace technology and turn the tables.

Read the article here.


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Rocky Landsverk is the Digital Product Manager for Smart Retailer.

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