Marketing and Selling American-Made Products

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Smart Retailer editor Susan Wagner interviews Deborah Leydig of Norton’s USA, a Barrington, Illinois, shop that only carries products made in the US. Leydig explains what advertising and PR efforts work the best to educate her customers and bring in new shoppers.


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Smart Retailer offers the best advice for gift shop owners to help them run their business, and also gives the first look at the best new products to carry in their store.

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