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February 2024
PRODUCT FOCUS
NEW & NOTEWORTHY:
12 Unique Items
Consider adding some of these products to your inventory.
TREND WATCH:
18 Entertaining & Tabletop
Give customers ideas for setting their tables and entertaining family and friends.
26 Handbags, Fashion Accessories & Jewelry
Show shoppers how to update their style whether it’s classic or trendy.
28 Handmade Products
Discover wares made by artisans and think about ways to highlight them in your shop.
BUSINESS SENSE
30 Understand Your Customers Through Data
Leverage the information technology offers and its benefits for your shop with these tips.
34 Business Briefs
Social media brings customers along; references: asking the right questions; burnishing your brand; not-so-secret codes; business advice for vets.
DISPLAY & DESIGN
38 Show and Tell and Sell
Incorporate these tools of the trade in your store to help customers find what they see on display.
RETAILER SPOTLIGHT:
41 The LastingLite Emporium
Cindy and Neal Reusser felt a pull to branch out from wholesale with a retail space. Their gift shop in Berne, Indiana, features the LastingLite Electric Candle they invented and manufacture, as well as home décor, artificial florals, and items for the kitchen and pantry.
ON THE COVER:
Fill your senses with the calming fragrance of Avocado & Sea Salt. This popular spa-like scent is the perfect choice when you want to unwind. Now available in Crossroads’ new scented hand soap and lotion. Visit Crossroads Original Designs at www.crossroadsfamily.com.
