NY NOW WINTER MARKET 2026
February 1-2, 2026
Javits Center
NY NOW SUMMER MARKET 2026
August 2-4, 2026
Javits Center
NY NOW is a multi-day wholesale event where thousands of legacy and emerging brands unite to showcase their newest collections to the most prestigious buyers from around the globe.
Step onto the show floor and you’ll feel it immediately: new energy, new voices, and the next wave of products ready to shape the year ahead. If you want to know where retail is going, start in the room where it’s happening.
Here’s what makes Winter Market the industry’s go-to destination:
- A schedule packed with moments.
Happy hours, brand activations, networking events, and memorable experiences that make your market days go far beyond the booth.
- It’s your one-stop-shop for the season.
There’s a reason NY NOW has been the trusted sourcing destination for over 100 years. Everything you need is under one roof, and it’s the only stop you’ll need on your list.
- A mix of brands designed for discovery.
From legacy names to breakout emerging makers, the floor is intentionally curated for finding your next bestseller, placing orders, and building lasting relationships.
- Education that helps you grow.
Hear from the thought leaders tackling today’s biggest challenges and leave with ideas you can actually use.
