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FEBRUARY 2023
PRODUCT FOCUS
NEW & NOTEWORTHY:
10 Unique Finds
Consider adding some of these products to your shop’s inventory.
TREND WATCH:
14 Entertaining & Tabletop
Set the table in your store, demonstrating how to celebrate time with family and friends with lovely stoneware, bright-colored tabletop collections, and beautiful glassware.
20 Handmade Products
Add handcrafted items to your store’s mix and share the stories of how the artisans created them.
Porch signs, birdhouses, fun plant stakes, and outdoor canvas art give those visiting your store ideas for their gardens, yards, and decks.
24 Handbags, Accessories & Jewelry
Show your customers how to get out the door in style each day with dangly earrings, a colorful necklace, the perfect bag, and more.
BUSINESS SENSE
28 Capitalize on the Experience Economy
Learn how to weave this opportunity into your handmade retail strategy.
32 Business Briefs
Social media: what’s working for you? domain name notices: are they for real? new employees: luring with local; credit card surcharges: pass them along? imperfect attendance.
DISPLAY & DESIGN
36 Handcrafted With Care, Merchandised With Intent
Use these strategies to make the handmade products in your store stand out.
RETAILER SPOTLIGHT:
40 All Things Beautiful Gift Boutique
Sheryol Threewit worked in accounting for years and dreamed of starting her own business. Several years after returning to her hometown of Decatur, Illinois, she opened her gift boutique in the city’s thriving, historical downtown.
ON THE COVER:
New cozy gnomes in a variety of sizes and styles abound for 2023! Add unique trees and florals to brighten holiday and winter displays! Discover more gnomes, cute critters, florals, trees, and more at brightideaswholesale.com.
