Reflecting the evolution and expansion of its services, which extend beyond tradeshows to include consumer events and online resources, GLM today announced an enhanced corporate branding and positioning initiative that is best summed up by its new tag line: “Global Lifestyle Markets.”
“Because we touch all points of the supply chain, from product developers, designers, artisans and manufacturers, to retailers and consumers, GLM is uniquely positioned to support efficiencies in the flow of merchandise,” commented Charles McCurdy, GLM Chairman and CEO. “GLM’s new branding and positioning initiative speaks to the scope of our business, vision and capabilities, and highlights the lifestyle theme of our products.”
A series of launches and acquisitions over the last 24 months have broadened GLM’s offerings to nearly 30 events and product-sourcing tools. Reflecting both the expansion and breadth of the organization, GLM is categorizing its products within five new sectors, each representing targeted product/service categories and customer reach. The sectors are: Design & Home Lifestyle, featuring NY NOW™ (formerly NYIGF), International Contemporary Furniture Fair®, National Stationery Show® and Creative & Lifestyle Arts™; Sports & Active Lifestyle, featuring Surf Expo® and The Boardroom®; eCommerce, featuring the IR Events Group and the 365 suite of online resources; Product Development and Sourcing, featuring Artisan Resource™, Source®NY, and SURTEX®; and Luxury Lifestyle, featuring nine U.S. Antique Shows and Soiffer Haskin®, GLM’s private sale division. Emphasizing its design focus, technology resources, growth strategy and support of key vertical markets, GLM also has re-launched its corporate website under the URL www.glmmarkets.com (formerly glmshows.com).
Designed by UK-based Jason West Associates, Ltd., the website features several notable design elements, including a prominent GLM logo, new color palette and enhanced navigation and imagery. The logo depicts “GLM” in white Opificio font within a blue-gray (Pantone 5477) square. Complementary site colors include blue (Pantone 7457), yellow (Pantone 605), green (Pantone 345) and red (Pantone1665).
In addition, www.glmmarkets.com provides comprehensive information – including company history, core values, industry recognition, press releases, executive biographies, career opportunities and links to show-specific websites and contacts – for customers, media, potential business partners and prospective employees. Direct access to GLM’s social media accounts on Twitter and LinkedIn also is available through www.glmmarkets.com.
GLM brings efficiencies and opportunities to the flow of merchandise – from product development/manufacturer to vendor/brand manager to retailer to consumer – through tradeshows, consumer events and digital platforms. GLM events include NY NOW™, International Contemporary Furniture Fair®, Internet Retailer Conference & Exhibition, National Stationery Show®, Surf Expo, SURTEX® and The Original Miami Beach Antique Show®, among others. Additional information is available online at www.glmmarkets.com.