February 1, 2021 – Juniper finished the recently concluded Atlanta Market on a high note with 7,500+ buyer registrations generating major excitement for the spring 2021 launch of JuniperMarket, a new B2B e-commerce marketplace for the gift, home and apparel industries powered by International Market Centers (IMC).
“Response from buyers has been extremely positive and just three weeks of buyer outreach yielded 7,500 JuniperMarket registrations,” said Eric Dean, president of IMC_di, IMC’s digital innovations division. “It’s proof of the robust universe of the IMC audience and reflects the strong level of trust within the customer base already connected to IMC’s physical markets.”
In Atlanta, JuniperMarket generated buzz and built awareness through its “Preview Pods,” which included graphics, signage and live demonstrations for retailers and designers. The JuniperMarket registration process was made easy for buyers, who were able to scan their Atlanta Market badges to sign-up onsite or opt-in during registration.
Additional excitement came through daily iPad giveaways. The four iPad winners included: Amanda Archambault of Archambault Interiors in Madison, GA; Gaynelle Khan of A Place Called Home in Marietta, GA; Genesika Carter of McCalin Home Décor in Atlanta; and Hannah Caillier of Dear Hannah in Dallas. “The January Atlanta Market was amazing, and I felt very safe with all of the guidelines that were in place,” Khan said. “I’m very excited about Juniper this spring. I can’t wait to order from my new iPad!”
JuniperMarket will host another Preview Pod activation, with live demos and iPad giveaways, at IMC’s Spring Market in Atlanta, March 3 – March 5 (preview days March 1-2), and Las Vegas Market, April 11 – April 15.
When it launches in spring 2021, JuniperMarket will bridge IMC’s physical and digital markets, enabling buyers and sellers to connect anytime and everywhere. Sellers can generate leads, manage customers and sell year-round, and buyers can shop favorite brands, search and discover new brands and create projects and brand-specific shopping carts.
Juniper’s full suite of supplier-facing digital solutions also was well received in Atlanta with 65 scheduled meetings, 250+ in person conversations and more than 20 new opportunities identified during market alone. The suite includes JuniperWeb (B2B ecommerce websites), JuniperSales (software enablement tools for sales management), JuniperData (product information management) and JuniperCRM (customer management). The complete Juniper ecosystem facilitates buying and selling across all business channels and at every touch point. For more information, visit JuniperCommerce.com.
About Juniper: Juniper is a full suite of B2B digital sales and marketing solutions designed to seamlessly connect wholesale buying and selling across all channels – online, at market, or on the road. The Juniper suite includes sales and automation software, branded e-commerce web sites, customer and product data management tools, and a multi-line B2B wholesale ecommerce marketplace. Juniper is powered by the Digital Innovations division of International Market Centers (IMC), the world’s largest owner and operating of premier wholesale showroom space for the furniture, home décor, gift and apparel industries with more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. www.JuniperCommerce.com.
About International Market Centers: International Market Centers (IMC) is the world’s largest operator of premier showroom space for furniture, gift, home décor, rug, and apparel industries. International Market Centers owns and operates nearly 20 million square feet of world-class exhibition space in High Point, N.C., Las Vegas and Atlanta. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furniture, gift, home décor, rug and apparel industries. Its digital innovations division seamlessly connects physical and digital markets, making IMC the only omnichannel sales platform for the industries it serves. www.imcenters.com.
