Hiring the best employees starts with a strong job description. “The best ones”, says Brandon DeWitt, writing for consulting firm OpenView Labs website, “are clear, compelling, and complete.” They should include the job title, a summary of the position’s responsibilities, the essential skills needed for the position, the type of employment (full-time, part-time, seasonal), salary range and benefits and direct contact information (which, says DeWitt, is often overlooked.) You can also use writing style and tone to convey to candidates what your business is like and what it’s like to work there. DeWitt also suggests using present tense and advises caution about gender- or age-based language.