The top articles we thought you’d want to read this month pertaining to holiday sales.
Decking the halls and creating the holiday mood
Retail Dive wrote this article about creating the holiday mood. This article discusses the fact that creating a holiday environment is more difficult and nuanced than you would think. It also states that you can overdo it.
Millennials will hit the stores this holiday season. Yes, millennials.
Retail Dive penned this article stating that millennials prefer brick-and-mortar stores more than baby boomers. It’s baby boomers who are more likely to buy online, according to a study from consumer engagement firm First Insight.