The top articles we thought you’d want to read this month pertaining to holiday sales.
Retail Dive Advice: Deck the halls in subtle ways
Retail Dive wrote this article about creating the holiday mood. This article discusses the fact that creating a holiday environment is more difficult and nuanced than you would think. It also states that you can overdo it.
Millennials (yes Millennials) will be shopping brick-and-mortar this holiday season
Retail Dive penned this article stating that millennials prefer brick-and-mortar stores more than baby boomers. It’s baby boomers who are more likely to buy online, according to a study from consumer engagement firm First Insight.
