Choosing Colors and Branding for Your Gift Shop
Selecting the right colors for your brand is critical to reinforcing your store’s image. Once...
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Marketing
5 Small Business Social Media Tips
Tips for Ensuring Your Social Media Content Reaches Your Audience Small business social media tips...
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How to Respond When Customers Complain Online
Complaining customers can amplify their voices online. But importantly, you can use those same...
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Social Media Calendar for Gift Shops by Flora Delaney
Retail consultant Flora Delaney has created a social media calendar for gift shops to provide you...
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How to Market to New Customers for Gift Shops
Marketing to new customers simply means inviting customers to your store. Your goal is to look at...
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RFM is the Key to Customer Value
To truly understand the value of your customers, conduct the RFM analysis. RFM stands for Recency,...
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Checklist: 8 Ideas for Gift Store Loyalty Campaigns
Looking for ideas for gift store loyalty campaigns? Here are eight ways to bring customers back...
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Why You Should Get Customer Emails at Checkout
Part III in the Series “How to Build an Email List.” This article’s topic is Customer Emails...
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