The 4th edition of Specialty Shop Retailing: How You Can Succeed in Today’s Market  (HenschelHAUS), an essential handbook for independent store owners, is now available through booksellers and online as both a trade paperback and eBook.

Carol Schroeder, an award-winning independent retailer in Madison, Wis.,  for more than 40 years, has schooled her fellow owners of specialty shops throughout the U.S., Europe, Canada, and Japan for the past two decades in the nuts and bolts of owning a retail specialty shop. Total sales of the first three editions of Specialty Shop Retailing numbered over 40,000, including a Russian translation.

Click on the cover to buy this book from Amazon.

As in each prior edition, Specialty Shop Retailing 4th Edition discusses, in great detail, every aspect of small shop ownership, from writing a business plan, designing the space, buying and displaying merchandise, managing finances, hiring great employees, and offering stellar service. This new edition includes information on using social media and websites for online marketing and sales — critical components for any business facing the challenges of today’s digital world. She also offers advice on coping with setbacks and creating strategies for success.

Specialty Shop Retailing contains links to practical and free, user-friendly forms that can be downloaded, tips from successful shopkeepers around the country, and countless ideas designed to help both new and experienced retailers thrive.

Carol Schroeder, along with her husband, Dean, is the owner of Orange Tree Imports (, a gift and gourmet shop on Monroe Street in Madison, Wis. The store was chosen as a Millennium Retailer by Gifts and Decorative Accessories magazine and one of four finalists for their Retailer of the Century award in 2017. She is the author of over 100 articles in trade magazines such as Gifts and Decorative Accessories, New Age Retailer and Paper & Party Retailer. She is also a prolific blogger, with over 400 blogs with helpful advice for independent business owners available at

For six years Carol served on the Retail Advisory Board of the national Gift and Home Trade Association. She is the founder and chair of the Monroe Street Merchants Association, and currently chairs the Metropolitan Neighborhood Business Council of the Greater Madison Area Chamber of Commerce.

Carol is a sought-after speaker at seminars, conventions, and trade shows throughout the U.S. and Canada.

You can buy the book from Schroeder on Amazon here.