Business Briefs

Shopping can be a multisensory experience. Customers appreciate the opportunity to see, smell, touch, and hear products before making a purchase.

Business owners often lack the time or resources for large in-house events. Instead, host smaller events throughout the year.

Pet ownership reached a peak during the pandemic. Despite return-to-work orders and a shift back to pre-COVID-19 life, pet ownership continues to rise.

Generational marketing has long been a staple of effective targeted marketing campaigns, is it doing more harm than good?

Americans love their dogs — and they often love to bring them along, so a pet-friendly approach can be a boost to a business district.

Employee volunteer programs are a great way to give back to your community, as well as increase employee job satisfaction.

Want to know what new products your customers really want? Bring them along to a trade show —virtually, of course.