Business | Smart Retailer

The Power of Data

by Smart Retailer | Business, Marketing, Retail Management, Strategies, Technology

For many independent retailers, the word “data” feels intimidating. It brings to mind complicated spreadsheets, expensive software, and charts that seem more confusing than helpful.

Grapevine Farms

by Smart Retailer | Business, Retailer Profiles, Retailer Spotlight, Strategies

Tracy and Tim Purcell turned an abandoned farmhouse in Cobleskill, New York, into a diversified business that includes a gift shop, bistro, and wine cellar. Grapevine Farms is a destination and an experience that customers describe as an escape, a slice of heaven.

Small Screens, Big Impact

by Smart Retailer | Business, Retail Management, Strategies, Technology

Columnist Nicole Leinbach Hoffman, founder of RetailMinded.com, offers a practical help to retailers to strengthen their digital presence with simple, consistent updates.

Beyond TikTok

by Smart Retailer | Business |

TikTok is a popular platform for discovery, entertainment, and shopping, but few consumers rely on it as their only social media channel.

Tricks of the Trade: How TikTok Can Boost a Store’s Visibility, Sales

by Smart Retailer | Business |

Some independent retailers do not understand how to leverage the increasingly popular social media platform TikTok for their business.

Retail on the Road

by Smart Retailer | Business |

Exploring immersive retail spaces—from Beverly Hills boutiques to futuristic stores in China and simple shops in Hawaii—has brought me hours of joy this past year.