Smart Retailer editor Susan Wagner interviews Deborah Leydig of Norton’s USA, a Barrington, Illinois, shop that only carries products made in the US. Leydig explains what advertising and PR efforts work the best to educate her customers and bring in new shoppers.
About The Author
Smart Retailer offers the best advice for gift shop owners to help them run their business, and also gives the first look at the best new products to carry in their store.
How Do You Clear Out Last Year’s Inventory?
November 30, 2011
Hold a 12 Days of Christmas Promotion!
July 11, 2013
Gift Shop Advice: Dealing With Seasonal Merchandise
November 26, 2015
How to Build an Email List, Part I
August 1, 2018