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Smart Retailer October/November 2022
Table of Contents


10 Fun and Fabulous
Products in every category imaginable to keep your store fresh.

18 Made in USA
Add to your inventory with these American-made products that include everything from candles and beard balm to puzzles and sweaters.

24 Handbags, Fashion Accessories & Jewelry
Totes, necklaces, and scarves in a variety of colors and styles to take your shoppers from work to holiday parties.

30 Floor Coverings & Textiles
These rugs, tea towels, pillows, baskets, and throws are ways to help your customers reflect their personal style.

32 Gourmet Food
Specialty foods always attract customers, and some of these products are perfect for their cozy nights at home or to give as gifts.

36 Summer Market Report
Small retailers and market sources share what trends they noticed at the summer markets.

40 Tips for the Holiday Season
Industry leaders have ideas for making the upcoming season a successful and profitable one.

44 New Possibilities With Handmade Products
Create a strategy that involves leveraging and amplifying what you are already carrying.

46 Business Briefs
Small Business Saturday: getting the word out; honesty is the best policy for price increases; retail’s suburban siren song; taking the rural route; filling Seattle’s vacant storefronts.

50 Window Shopping
Consider hiring a retail design consultant for advice on floor layout, merchandising, signage, and vignettes.

56 Urbanum: A Distinctly Detroit Store
Brigid Beaubien is a second-generation shopkeeper who focuses on products that have a city-driven design. Her store in Michigan’s Motor City offers customers a sensory experience in a space that is beautiful, smells great, and includes tasty nibbles.

ON THE COVER: Gourmet soup mixes from Wind & Willow make a quick and cozy meal any night of the week. Visit to explore the full range of soup, appetizer, dessert, and drink mixes.