Thanks for reading Smart Retailer. In the April 2018 issue of our magazine, we discussed the “7 Steps to an Effective Website” in an article written by William J. Lynott. Read that article here.
In that article, we told you to visit this URL for more information about Small Business SEO. Here are links to our favorites.
Top Local SEO for Small Business Instructionals
A starter article: SearchEngineLand article demonstrates how complicated this can be. https://searchengineland.com/small-business-seo-questions-answered-276500
Excerpt from that article: Small business SEO tips & checklist
The following are 10 of my favorites and should be easily actionable with a bit of research:
- Register with Google Search Console.
- Register with Bing Webmaster Tools.
- Claim or create a Google My Business listing.
- Conduct keyword research.
- Organize keywords by page.
- Target long-tail keywords.
- Test your keywords with PPC.
- Optimize your page titles.
- Optimize your meta descriptions.
- Request links from business partners.
As you can see, that article also demonstrates how complicated this can be; you probably want to start with the first three.
That article continues in more detail on the author’s page here.
Local Ranking Factors — Michiel Heijmans of Yoast
Digestible article for medium-level technical website managers.
Ranking Your Business — 8-Part Series by David Mihm of Yoast
Advanced article … long and detailed … not for the faint of heart.
About Local Inventory Ads — Google Instructional
Self-authored by Google. Local inventory ads showcase your products and store information to nearby shoppers searching with Google. When shoppers click your ad, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more.
SEO for Retailers: How to Increase Your Store’s Google Rankings
Authored by POS platform Vend.