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Smart Retailer May/June 2020

Table of Contents

Product Focus

New & Noteworthy

10 Home Is Where the Heart Is: Clean up on soap, candles, and décor items that make fine gifts for almost any occasion.

Trend Watch

14 Bed, Bath & Bubbles: Your customers will love these décor and body products that relax, soothe, and comfort.

20 Spooktacular Halloween & Fall Products: Celebrate fall and Halloween with merchandise that’ll disappear frightfully fast.

24 Greeting Cards & Gift Wrap to Make You Smile: Help your shoppers make those special occasions even better with clever greeting cards and eye-catching gift wrap.

26 Purr-fect Pet Products: Shoppers love to spoil their furry companions. Help them indulge with these fantastic finds.

Business Sense

30 Business Briefs: Now there’s an idea; an idea a day; toys for tots – not; giving you a month.

32 Time Management and Delegation: With all the responsibility you carry as a storeowner or manager, it’s crucial that you spend your time efficiently, focusing on the tasks that only you can do and delegating the rest.

Display & Design

36 More Bright Ideas: Solving lighting problems doesn’t necessarily require expensive remodeling. Discover simple strategies for putting your products in the best light.

Retailer Spotlight

42 The Paris Market: A Place That Sparks Wanderlust
The Paris Market merges the magic of a Parisian flea market and Southern rustic charm in Savannah, Georgia. Owner Paula Danyluk brings her shoppers top-quality merchandise from around the world to make her store an unforgettable destination.

46 Five Tips for Ensuring Your Social Media Content Reaches Your Audience
Social media is a fast, inexpensive way of reaching potential customers, but to make it effective, you need to know the best practices for engaging them.

In Every Issue

6 Editor’s Note

8 Welcome Exchange: Questions & Answers that Matter

48 Trade Show Calendar

ON THE COVER: Soap & Paper Factory, known for the best-selling Roland Pine collection, is thrilled to announce Vanilla Fleur, a magical fragrance with notes of Orchid, Vanilla, and Sandalwood. Based in New York, all products are made in the USA using natural ingredients, unique fragrances, and stunning packaging.