BY SARA KARNISH
Business owners do not usually have the time or resources to hold large-scale, in-house events regularly. Instead of adopting a go big mentality, go small with mini events throughout the year.
Smaller-scale events can give regular customers a new reason to stop by and introduce new customers to your store. On the Small Biz Survival site, business blogger Becky McCray shares a list of event ideas that are small but could have a big return on investment. Some of her suggestions include:
- Recruiting anyone who gives lessons to offer a student performance or dedicate space in your store to showcase student work.
- Setting up some tables, chairs, and board games for an informal game night (or afternoon).
- Teaming up with a brewery, winery, or food establishment for a tasting or sampling.
Spread the word with your customers through social media and in-store advertising. As for where to hold it, McCray suggests a space in your business, on your sidewalk, in your parking lot, or an empty adjacent building or rooftop. Be sure to follow any municipal permitting laws. Read the full story at smallbizsurvival.com/2017/10/build-business-mini-events.html.
