You may build mailing lists by asking customers for their postal or email addresses, but do you ask them their Twitter handles? There are good reasons to do so, writes Kristen Curtiss in a recent Constant Contact blog post. Connecting with your customers through Twitter can allow you to build a more personalized relationship with them; you can not only contact them directly and quickly about specific promotions and offers, but also you can get a better idea of their interests and preferences by seeing who they follow. It’s also a place where loyal customers can share information quickly about your business with their own followers. For more tips, read the complete post at