What’s the secret of a successful Facebook page? Keeping your followers engaged, tailoring it to your business, your merchandise and your community, and using lots of visuals. A tall order? Writer April Atwood offers some tips and some inspiring examples on the marketing blog Scott’s Marketplace. A few ideas:

—Show off your customers. Feature photos of in-store events or even customers who are pleased with a recent purchase.
—Rather than just using a logo or picture of your store in your cover shot, feature photos of some of your merchandise to give new customers an idea of what they can expect when they walk in.
—Cross-promote events or specials with other businesses in your vicinity. It’s a nice way to get some extra exposure as well as reminding people to shop local.

See some of Atwood’s inspirations at bit.ly/1AmVQWi.