Beyond TikTok
TikTok is a popular platform for discovery, entertainment, and shopping, but few consumers rely on it as their only social media channel.
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Business
Tricks of the Trade: How TikTok Can Boost a Store’s Visibility, Sales
Some independent retailers do not understand how to leverage the increasingly popular social media platform TikTok for their business.
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Retail on the Road
Exploring immersive retail spaces—from Beverly Hills boutiques to futuristic stores in China and simple shops in Hawaii—has brought me hours of joy this past year.
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Multisensory Spaces Help Drive Customer Experience
Shopping can be a multisensory experience. Customers appreciate the opportunity to see, smell, touch, and hear products before making a purchase.
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Five Ways Stores Lose Customers: Advice To Keep Shoppers Happy and Loyal
BY NICOLE LEINBACH HOFFMAN The customer journey is an interesting one. As consumers ourselves, we...
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Use Mini-Events To Make a Big Impact
Business owners often lack the time or resources for large in-house events. Instead, host smaller events throughout the year.
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Passion for Pets Growing Not Slowing
Pet ownership reached a peak during the pandemic. Despite return-to-work orders and a shift back to pre-COVID-19 life, pet ownership continues to rise.
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AI for Retail
AI — the well-known acronym for Artificial Intelligence — has become an increasingly useful tool for professionals to understand and incorporate into their businesses.
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