Business

Tricks of the Trade: How TikTok Can Boost a Store’s Visibility, Sales

Some independent retailers do not understand how to leverage the increasingly popular social media platform TikTok for their business.

Retail on the Road

by Smart Retailer | Business |

Exploring immersive retail spaces—from Beverly Hills boutiques to futuristic stores in China and simple shops in Hawaii—has brought me hours of joy this past year.

Multisensory Spaces Help Drive Customer Experience

by Smart Retailer | Business, Business Briefs |

Shopping can be a multisensory experience. Customers appreciate the opportunity to see, smell, touch, and hear products before making a purchase.

Five Ways Stores Lose Customers: Advice To Keep Shoppers Happy and Loyal

by Smart Retailer | Business |

BY NICOLE LEINBACH HOFFMAN The customer journey is an interesting one. As consumers ourselves, we...

Use Mini-Events To Make a Big Impact

by Smart Retailer | Business, Business Briefs |

Business owners often lack the time or resources for large in-house events. Instead, host smaller events throughout the year.

Passion for Pets Growing Not Slowing

by Smart Retailer | Business, Business Briefs |

Pet ownership reached a peak during the pandemic. Despite return-to-work orders and a shift back to pre-COVID-19 life, pet ownership continues to rise.

AI for Retail

by Smart Retailer | Business |

AI — the well-known acronym for Artificial Intelligence — has become an increasingly useful tool for professionals to understand and incorporate into their businesses.