Choosing Colors and Branding for Your Gift Shop
Selecting the right colors for your brand is critical to reinforcing your store’s image. Once...
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Flora Delaney Articles
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Finding Good Employees for Gift Shops
If you recruit employees with traditional approaches, that could be part of the problem.
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Four Customer Service Benefits for Store Associates
Here are four reasons why providing great customer service is a benefit to your store team: •...
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How to Respond When Customers Complain Online
Complaining customers can amplify their voices online. But importantly, you can use those same...
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2022 Marketing Calendar for Gift Shops by Flora Delaney
Do you ever get tired of putting out the same marketing strategies? Do you feel like your...
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Delegating by Using the Training Triangle
Delegation is easier with the training triangle. The training triangle requires the manager to...
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Three Price Matching Policies
Price Match Guarantee It’s common to match any competitor’s advertised price as long as it’s the...
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How to Market to New Customers for Gift Shops
Marketing to new customers simply means inviting customers to your store. Your goal is to look at...
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