—Vibrant sensory exploration and inspiration to guide market experiences throughout the year—
Sponsored Content Submitted by Dallas Market Center
DALLAS – November 7, 2019 – Dallas Market Center, the only lifestyle marketplace in North America, has announced “The Five Senses” as the theme for 2020 markets beginning with the Total Home & Gift Market, January 8-14, 2020 and Lightovation, January 8-12, 2020. As tens of thousands of buyers, representing leading independent retail and interior design agencies, visit Dallas the theme will be presented across the marketplace via interactive product displays and trend presentations, trend tours and unexpected moments of inspiration. The January editions of both shows are traditionally the largest of the year and serve as the most important product showcase and trend platform. A full schedule of events and exhibitors will be announced in the coming weeks.
“The Five Senses” was selected as the theme because of its power to help retailers create compelling in-store experiences by harnessing the power of sensory perception. Dallas Market Center executive vice president of marketing Penni Barton explains: “We want to help retailers feel inspired and empowered to tell the narrative of their particular business in ways that are memorable, impactful, and enjoyable. Ultimately, the way people feel when they leave your store is what will make you competitive.”
As Pam Danziger, market researcher and author, recently wrote for Forbes.com: “shoppers engaged through all five senses in the store spend more time there and are more likely to make purchases.” She continued: “[B]rick-and-mortar retailers have a powerful advantage that no digital upstart can compete with, even Amazon with same-day or next-day delivery. It is their power to engage in the real world by activating all five senses.”
At its heart, Market is a dramatic production highlighting new products and trends but it is often challenging for buyers to synthesize input across hundreds of showrooms and events. To help, this strategic approach will distill elements of the show into a single theme to inspire buyers with elements that can be implemented in their own business. Interactive displays, for example, will feature each of the five senses presented through vignettes such as Holiday Dinner Party, Glamping, and a French Floral Shop. The presentations will be complemented by QR codes to access product information and to win up to $5000 in “DMC Dollars” for the June 2020 Total Home & Gift Market.
Adds Dallas Market Center creative director Guillermo Tragant: “Market is where trends begin and where imagination can run wild, so buyers will see first-hand how products can be mixed and arranged artfully to inspire each sense and serve as display ideas. Our team is sourcing the latest on-trend items from showrooms and temps across the marketplace and then constructing dramatic installations according to each sense in order to present colorful, provocative, and bold narratives.”
In addition to displays, the experiential theme will play out in several events of note including a five senses floor party in The Temps, a Beauty Bar of pampering and relaxation, trend tours, live podcasts, color presentations, and seminars.
According to Thom Filicia, the celebrity designer, it’s through sight, sound, touch, smell, and taste that businesses stand apart. “The way you engage people’s senses tells a lot about your brand. Is it comforting? Sexy? Chic? I believe a good mix of all those things creates balance, but the particular ratio of each is entirely your own point of view. The best way to create that ratio is through each of the senses.” Look for a complete interview with Filicia, who makes a Dallas market appearance with Carson Kressley in support of the ARTS Awards, inside the pages of Spark magazine’s December issue. In addition to Spark magazine coverage, The Five Senses concept will be presented in emails, social media, and across the market website prior to the show.
Special travel rates are available for the show by contacting Market Travel at 214-744-7444 or http://dallasmarketcenter.com/hotelandtravel/
Note that Dallas is the first major market of 2020 and will welcome buyers from January 8 to 14 for the Total Home & Gift Market. Only Dallas Market Center presents the most complete collection of new and best-selling products across multiple categories including gift, home décor, lighting, holiday and floral, housewares, gourmet, apparel & accessories, artisan products, and more. The marketplace includes the largest residential lighting trade events in North America; the largest and most successful open-daily design center; dominant trade events for gift, home décor, holiday and floral; and the nation’s most comprehensive apparel and accessories marketplace featuring the latest styles from East Coast and West Coast designers. Beginning in June 2020 these resources will be available together in one place at one time during the summer Total Lifestyle Market.
To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the DMC Blog.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in home décor, furniture, gifts, lighting and fashion. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the world’s largest western marketplace, opening in 2021; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80 percent of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center and Lightovation Apps. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.