The digital magazine can be seen only by subscribers who are logged in.

Have a website login already? Log in and start reading now.

Never created a website login before? Find your Customer Number (it’s on your mailing label) and look for First Time Registration top-right after clicking the link above.


Still have questions? Contact us here.

Smart Retailer December 2019

Product Focus

New & Noteworthy:

10 Home and Body

A delightful selection of home décor and personal care products.

Trend Watch:

14 Scrub-a-Dub-Dub: Scented Soaps and More

Wash away cares with luxurious scented soaps, bath bombs, lotions, balms, and creams.

22 Gifts for the Perfect Wedding

Wedding presents and decorations to celebrate an unforgettable event.

26 Celebrate Valentine’s Day & St. Patrick’s Day in Style

Add romance and the luck of the Irish to your store with products that celebrate these spirited holidays.

Business Sense

34 2020 Winter Show Preview

Who said you can’t mix business with pleasure? What better way to break up the md-winter blahs than to take a combination vacay and merchandise shopping trip!

40 Benefits of Regional and Cash and Carry Shows

National shows have a lot to offer, but regional and cash and carry shows have some advantages that the big events can’t match. Discover how you can capitalize on them.

46 Business Briefs:

Amazon is biggest challenge for independent retailers; the best candidate may be right in front of you; putting your best footer forward; picture perfect; dial N for nuisance.

Display & Design:

50 Bring Your A-Game to Fourth Quarter

To maximize your profits in the holiday season, you’ll need to prepare in advance. Learn how to avoid get a head start so you don’t leave money on the table.

Retailer Spotlight:

52 Antique Vintage: The Store for Global Vintage Lovers

Katie Echeverry transformed her niche vintage fashion business from a small online presence to a storefront sensation popular with Hollywood celebrities. From there she expanded it into a global phenomenon. Find out the secret to her success.


Mermaid Milk Bath; Momma’s Belly Butter; Peppermint Foot Butter; Cool as a Cucumber; and The Man Can TM . Plum Island Soap Co. features more than 150 handmade, all-natural bath, body, and skincare products.