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SMART RETAILER AUGUST/SEPTEMBER 2021
TABLE OF CONTENTS
PRODUCT FOCUS
NEW & NOTEWORTHY:
10 Thoughtful Gifts to Make Memories
Shoppers will appreciate these quality gifts for friends and loved ones.
TREND WATCH:
14 Candles & Scents
Candles have a bright future, as they continue to grow as a profi t generator in the gift and décor market.
26 Home Décor
The pandemic sparked a renewed focus on the home, and the trend continues as home values increase and people invest heavily in remodeling and home décor.
34 Cooking & Kitchen
Find a recipe for sales success with culinary merchandise. Home cooking gained traction over the last year and cooking shows are growing ever more popular.
40 Game Day Sports
Sports fans will love this variety of athletic-related products, including jewelry, books, T-shirts, wall and tabletop décor, and indoor and outdoor games.
BUSINESS SENSE
46 Drive Sales With Facebook Live
When storeowners found themselves cut off from their customers during the pandemic, many discovered that Facebook Live not only helped maintain sales but, in some cases, actually increased them! Discover tips and tricks for successful livestreaming using the world’s largest social media platform.
50 Las Vegas Summer Show Preview
Get a sneak peek at products that will be featured at the Las Vegas show Aug. 22–26.
54 Business Briefs:
Making sustainability successful; please pass the power; putting the ease in e-commerce; caring for the caregivers; risky business?
DISPLAY & DESIGN:
56 Lights, Camera, Action!
Today’s customers are more dependent than ever on online photos and videos to make purchasing decisions. Learn the essentials to creating professional photography to make your store shine.
60 Brissonté Gifts & Home Décor
When storeowners Colleen and Bob Cox named their shop “Brissonté,” they purposely chose a fictional name from The Dictionary of Imaginary Places to capture its elegant European atmosphere. With lifelong experience in retail, Colleen has a successful business that has earned numerous accolades and awards and is a centerpiece of their community in North Reading, Massachusetts.
ON THE COVER: Meadowbrooke Gourds’ new Fall Lucas and Cannon Family includes Cannon, Lucas Small Tall Lit, and Lucas Small Lit.
