The digital magazine can be seen only by subscribers who are logged in.

Have a website login already? Log in and start reading now.

Never created a website login before? Find your Customer Number (it’s on your mailing label) and look for First Time Registration top-right after clicking the link above.

SUBSCRIBE HERE

Still have questions? Contact us here.

Smart Retailer July 2021
Table of Contents

PRODUCT FOCUS

NEW & NOTEWORTHY:
10 Hot Holiday Merch

Help shoppers celebrate with holiday décor, candles, specialty food, jewelry, and more.

TREND WATCH:
16 Christmas & Winter Décor & Gifts

Chill out as you stock up on Christmas and all things white and wintry.

26 Entertaining & Tabletop
Customers will love the variety of products for hosting guests at their holiday parties.

36 Impulse Buys
Discover point-of-purchase merchandise to please last-minute shoppers and boost profits.

44 Gourmet Food
Spice up get-togethers with delicious specialty foods.

50 Gifts for Men
Find the gadgets and grooming stuff that guys like.

BUSINESS SENSE
56 Online Reviews: The New Word of Mout
h
Learn how to manage the power of digital feedback and recommendations.

62 Atlanta Market Summer Preview
View a sample of what Atlanta Market has to offer at its July show.

70 Business Briefs:
Credit cards: fight the fraud; boss or BFF?; and then what happened?; home design trends; touchless payments on the rise.

73 CWI Gifts Marks 40 Years
This year, CWI Gifts celebrates four decades in business, featuring quality goods and top-notch customer service. The company currently includes four wholesale brands: CWI Gifts, The Hearthside Collection, Col House Designs, and Bright Ideas.

DISPLAY & DESIGN:
74 Picture Perfect

The saying “a picture is worth a thousand words” is especially relevant in today’s visually oriented culture. Get tips for taking quality photos and using them effectively in your marketing.

RETAILER SPOTLIGHT:
76 Cabin Treasures: Prize Pickins and Stain’d Glass

Carl and Rebecca Goodman run two stores side-by-side near the Great Smoky Mountains National Park in Tennessee. One shop sells stained glass, and the other, general gifts and décor. Together they make a dynamic duo that’s weathered economic storms and come out stronger than ever.

ON THE COVER: Col HouseDesigns delivers a fresh take on farmhouse decor. For this holiday season, find trending tiered trays, cardinals, beaded décor, florals, and more. Visit colhousedesigns.com.