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Smart Retailer December 2020 Issue
Table of Contents
NEW & NOTEWORTHY:
10 Stocking Stuffers and More
22 Valentine’s & St. Patrick’s Day Gifts & Décor
30 Weddings & Gift Shops
34 Clean Up on Sales: Soaps, Balms, Lotions, and More
16 2021 Winter Show Preview: While wholesale shows faced huge challenges in 2020, they’ve not only adapted to them but actually found improvements, such as offering digital marketplaces and pre-show digital educational opportunities to complement their physical markets.
38 Branding Your Store to Increase Sales: Learn how to catch the eye of your shoppers and make your brand irresistible and memorable.
40 Business Briefs: Business-boosting notes from the field; lots of ideas; your values on display; what’s in store for the season; model suggestions.
DISPLAY & DESIGN:
42 Make It Local. Make It By Hand. Make It Work!: Leverage the power of local by creating displays that celebrate the work of handmade artists in your area.
44 Peddler’s Mercantile: Lisa Bateman opened her shop in 2017 after spending decades on the craft fair circuit. Since then, she’s put her experience to work creating a fast-growing business specializing in handmade goods.
47 News Roundup from Smart-Retailer.com: Find news stories and article summaries here with full stories available on smart-retailer.com.
IN EVERY ISSUE
6 Editor’s Note
8 Welcome Exchange: Questions & Answers that Matter
48 Trade Show Calendar
50 Advertiser Index
ON THE COVER: Greenwich Bay Trading Co offers French-milled, luxurious vegetable soaps and select spa products enriched with botanical butters, oils, and extracts.