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Smart Retailer March/April 2020

Table of Contents

Product Focus

New & Noteworthy

10 Shining a Light: A pleasing assortment of colorful candles and fabulous fragrances for any gift-giving occasion.

12 Trend Watch: Candles & Scents to Melt the Heart
Find trendy candles to fit any décor and scent-sational scents to delight even the most discriminating customers.

22 Patriotic & Made in USA: True Blue Products for Your Store
Tap into nostalgia and a love of country with these patriotic and made-in-America items.

28 Children & Babies Merchandise: A Growing Category for Profits
Parents and grandparents may scrimp on themselves but they love to lavish their little ones with top-quality products like these.

Business Sense

34 Let’s Get Real About Prices
Discover how to leverage value rather than price to compete against chain stores. You’ll also find out where to access a free price change calculator.

38 Business Briefs
Little books, big sales; what people are pinning; consumers: make it easy.

Display & Design

40 Bright Ideas
Effective lighting can make all the difference in presenting your merchandise to maximize sales. Learn the basics of general, accent, and natural lighting and how to plan an upgrade.

Retailer Spotlight

42 Alyssa’s: A One-Stop Shopping Extravaganza in Florida’s Panhandle
Alyssa Schepper opened a 1,000 sq. ft. shop near Pensacola in 2003. Over the years, it has expanded to a campus of three stores with a combined 50,000 sq. ft. — 50 times its original size! Find out her secret for success.

In Every Issue

  6 Editor’s Note

  8 Welcome Exchange: Questions & Answers that Matter

46 Trade Show Calendar

ON THE COVER: Swan Creek Candle offers a wide variety of candles, melts, fragrances, diffusers, oils, and accessories. Candles are made with American Soybean Wax to make them completely natural, environmentally friendly, clean burning, and with longer burn times.