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October/November 2019

ON THE COVER: An eye-catching aluminum and leather bracelet designed and created by The Artist Jay. All of the company’s jewelry is handmade in North Carolina using recycled metals.


NEW & NOTEWORTHY: 10 Fresh, Fun Merchandise
An eclectic assortment of products to add spice to your shelves.

TREND WATCH: 12 Fabulous Fashion and Accessories
Bling and fashion accessories for every occasion, plus stunning handbags to hold everything you need in style.

22 Gourmet to Tantalize the Taste Buds An array of delicious goodies to serve guests at holiday parties or to enjoy for an everyday treat.

26 We’ve Got You Covered! Dress up floors, tables, furniture, and kitchen counters with these beautiful, yet practical products.


32 Strengthen Ties to the Community You Serve A big part of business success is creating relationships with customers. Learn how to build deeper connections with those who live and work in your area.

36 Business Briefs: Employee stories: put a face on your business; wedding registries expand their gift selection; BYOD: proceed with caution; Small Business Saturday: a big day for small business; retirement savings and small business.


40 Make Your Store Sense-sational! Customers are looking for experiences as well as products, so it’s more important than ever to appeal to all five senses.

42 Create a Clear Call to Action WhizBang! Retail Training delivers essential tips on creating an effective call to action in your marketing piece.


44 Seagreen Gallery: The Fine Art of Reuse The Morgans’ passion for repurposing goods led them to open Seagreen Gallery in scenic Nags Head, North Carolina. The store captures the wild beauty and free spirit of the nearby ocean, encouraging customers to let the “imagination grow and the soul wander.”


6 Editor’s Note
8 Welcome Exchange: Questions & Answers that Matter
47 Trade Show Calendar
50 Advertiser Index