Trust me — there is not a single visual
merchandiser (or independent retailer, for that matter) who has not hit the wall, trying to produce ideas for eye-catching, sales-driving installations or themes.
Rule No. 1 regarding visual merchandising for men is to keep it simple!
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Ah yes, that old rhyme with three men in a tub — but this time, it’s a soap maker, skin-care specialist, and bath bomb magician.
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In today’s market, more shoppers are expressing a desire to buy items that are made locally or merchandise that is “Made in the USA.”
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Cindy Reusser has always loved and had a knack for creating.
Her children were young when she started making crafts to sell in her home.
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The start of a new year gives retailers the opportunity to reflect on what is ahead, what has already happened, and on what their hopes for business growth are in the coming year.
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In gift stores, one of the greatest challenges can be finding ways to create harmonious adjacencies when, in fact, the styles or categories might vary.
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As a self-described retail geek, getting to visit retail stores across the country as part of my “job” has been one of my greatest pleasures.
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