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Every good coach has a strategy, and as the one calling the shots for your team (get ready for tons of sports references), the best retail plans might include nods to local, regional, or national sporting events.

What is the very first thing a customer notices about your storefront? It is the name of your business on your sign.

How many times have we thrown up our hands and wished someone else could step in on a particular project? Someone with a better solution, more tools, a stronger back, or a taller ladder?

While it might not be recounting tales in a way we associate with bedtime or our book club, there’s no debating the importance of storytelling to today’s shopper.

’Tis the season … for farmers’ markets, craft fairs, and opportunities to showcase artisan gifts outside your traditional brick-and-mortar store.