Rah! Rah! Retail
Every good coach has a strategy, and as the one calling the shots for your team (get ready for tons of sports references), the best retail plans might include nods to local, regional, or national sporting events.
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Display and Design
Signs of the Times
What is the very first thing a customer notices about your storefront? It is the name of your business on your sign.
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Scent-sational Shopping
While this column typically focuses on visual merchandising, let’s explore how these strategies also support scent marketing goal
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Handcrafted with care, merchandised with love
While the visual merchandising field is rich with best practices and proven strategies for product placement and fixture layout, there is no single, definitive answer to questions about what the best options are for showing handmade products in your store.
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Blooming Beauty
Who doesn’t love flowers? Fresh and fragrant, the right bouquet might celebrate the season at hand or tempt us with floral beauty still to come.
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Things are Looking Up!
The stockroom is full, the fixtures are at capacity, and your shop feels a bit too crowded to move and shop comfortably. What is a retailer to do?
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Window Shopping
How many times have we thrown up our hands and wished someone else could step in on a particular project? Someone with a better solution, more tools, a stronger back, or a taller ladder?
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Once Upon a Time
While it might not be recounting tales in a way we associate with bedtime or our book club, there’s no debating the importance of storytelling to today’s shopper.
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