Consider the Source: How To Base a Display on a Product’s Materials
Congratulations! You have successfully designed, produced, and/or sold a new gift item. Perhaps it is ceramic, jewelry, or sculpture.
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Display and Design
Wrap Those Gifts! Wrap Those Props!
In the fourth quarter, you are wrapping up your sales year and wrapping up merchandise for your customers.
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Fixtures Versus Furniture: Display Tips for Your Hard and Soft Lines
Tables, cubes, racks, hutches, and shelves you use for your product make a big difference in the efficiency and effectiveness of your store.
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Home Sweet Home: How To Promote Your American-Made Products
In today’s market, more shoppers are expressing a desire to buy items that are made locally or merchandise that is “Made in the USA.”
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Show and Tell and Sell: Learn Which Tools Work Best to Design Displays
It happens to each of us at one point or another. You see items beautifully laid out and displayed within reach but wonder if it is OK to scoop up those napkin rings that are holding those napkins oh-so stylishly.
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Matchmaking: How to Create the Perfect Pairs in Your Store
In gift stores, one of the greatest challenges can be finding ways to create harmonious adjacencies when, in fact, the styles or categories might vary.
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Retail on the Road: Store Tips From a Retail Expert
As a self-described retail geek, getting to visit retail stores across the country as part of my “job” has been one of my greatest pleasures.
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Rah! Rah! Retail
Every good coach has a strategy, and as the one calling the shots for your team (get ready for tons of sports references), the best retail plans might include nods to local, regional, or national sporting events.
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