Gift shop owners, and all small business owners, have no choice but to know how to manage their Google My Business page. Too many potential customers can find your business via a Google search for you to fail to understand it.

Smart Retailer has covered this topic a few times. Here’s a list of small business SEO tips from a couple years ago. We’ve also written stories about why you need to claim your Google My Business page and ensure your store hours and map are available when people search “gift shop near me.”

We recently noticed a very long and detailed article on the topic and we encourage you to read it, twice. Read the article from local search experts Moz below.

After you’ve read that, twice, claim and update your Google My Business page here: