A Mid-Winter Momentum Plan
February can become one of the most strategic months of the year for building customer loyalty, deepening community engagement, and laying the groundwork for a strong spring.
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Marketing
Marketing to Gen Z
With 68.6 million Generation Z individuals, their importance is an understatement when it comes to marketing to Gen Z as a store owner.
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Why Every Gift Shop Owner Needs To Be an Expert on Google Business Profiles
Gift shop owners, and all small business owners, have no choice but to know how to manage their...
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Choosing Colors and Branding for Your Gift Shop
Selecting the right colors for your brand is critical to reinforcing your store’s image. Once...
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5 Small Business Social Media Tips
Tips for Ensuring Your Social Media Content Reaches Your Audience Small business social media tips...
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How to Respond When Customers Complain Online
Complaining customers can amplify their voices online. But importantly, you can use those same...
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2022 Marketing Calendar for Gift Shops by Flora Delaney
Do you ever get tired of putting out the same marketing strategies? Do you feel like your...
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How to Market to New Customers for Gift Shops
Marketing to new customers simply means inviting customers to your store. Your goal is to look at...
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